Role
Branding
Logo Design
Website
Smile City Square Dental
Client
Smile City Square Dental
Date
2021
Software
Adobe Illustrator
Adobe InDesign
WordPress
Elementor Pro
Role
Branding, Logo Design, Website
Client
Smile City Square Dental
Date
2021
Software
Adobe Illustrator
Adobe InDesign
WordPress
Elementor Pro
Overview
Smile City Square Dental, located in Vancouver near City Hall on Broadway, specializes in cosmetic dentistry with a mission to enrich lives, one smile at a time. However, their old website posed challenges with an overwhelming amount of information and unprofessional, saturated images that did not align with their brand. Smile City Square needed help with a new brand direction and website that displays their professionalism and expertise.
Results
Following a comprehensive branding session, Smile City Square's values, brand personality, tone of voice, and more were meticulously identified and defined, laying a solid foundation for their new brand direction. The existing logo underwent an update, and a new website was developed to align seamlessly with their refreshed brand identity. The information architecture of their website was revamped to ensure a more professional and concise presentation of their services. The integration of VideoAsk on the site added a humanistic touch, resonating with the clinic's values and fostering a more engaging interaction with their audience.
Disclaimer: The live website may have been edited since the original design.
Brand Style Sheet
