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RJT Blueberry Park

Role
Website
Branding
Logo Design

Client
RJT Blueberry Park Inc.

Date
2023

Software
WordPress
Elementor Pro
Adobe Illustrator
Adobe InDesign

Role
Website, Branding, Logo Design

Client
RJT Blueberry Park Inc.

Date
2023

Software
WordPress
Elementor Pro
Adobe Illustrator
Adobe InDesign

Overview

R.J.T. Blueberry Park Inc., a family-owned blueberry supplier known for their premium blueberry products and local farm experience, sought a brand update and revamped website to better align with their expanding market presence locally and overseas. They desired an online platform that not only showcases their offerings but also facilitates a seamless online ticket system for local farm visits during the summer season, with the flexibility for easy adjustments and updates by the client.

Results

In response to R.J.T.’s needs, I refreshed their logo with contemporary elements, and developed brand guidelines to capture the essence of their evolving brand. This revitalization extended to designing and creating a new website that showcased the brand’s story, products, and farm experience. I streamlined their farm entry process by customizing a robust ticketing plugin in collaboration with a software developer. This integration led to increased customer engagement and farm visits, contributing to the brand’s growth and success in the market.

Disclaimer: The live website may have been edited since the original design.

Brand Guidelines

01  /  Brand Guidelines
02  /  Table of Contents
03  /  About
04  /  Mission
05  /  Values
06  /  Brand Personality
07  /  Tone of Voice
08  /  Logo
09  /  Logo
010  /  Logo
011  /  Logo
012  /  Logo
013  /  Typography
014  /  Typography
015  /  Typography
016  /  Colour Palette
017  /  Colour Palette
018  /  Illustrations
019  /  Illustrations
020  /  Image Guidelines
021  /  Iconography
022  /  Brand Usage
023  /  Brand Usage
024  /  Brand Usage
025  /  End
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